A Framework for Marketing Management 6th Global Philip Kotler, Kevin Lane Keller
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Book Description:
Explore the 6th Global Edition of “A Framework for Marketing Management” by Kotler and Keller, a concise, authoritative guide packed with the latest in marketing theory and practices, perfect for students and professionals seeking a robust yet accessible resource. ISBN: 978-1292093147.
A Framework for Marketing Management 6th Global Edition
- Title: A Framework for Marketing Management 6th Global Edition
- Author: Philip Kotler, Kevin Lane Keller
- ISBN: 978-1292093147
- Page Numbers: Not available
- Language: English
“A Framework for Marketing Management” is a concise adaptation of the gold standard marketing management textbook for professors who desire authoritative coverage of current marketing management practice and theory, but the want a shorter printed book for their students. This edition continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This authoritative, highly researched text is known for its strong theoretical framework and consistency, and builds on the strengths of previous editions by featuring an easily accessible format that provides a comprehensive understanding of the essentials of marketing management.
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