A Framework for Marketing Management 6th edition (Global) Your Indispensable Tool
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Book Description:
ISBN-13: 9781292093147
“A Framework for Marketing Management” is a comprehensive textbook that provides a thorough overview of marketing principles and strategies. The 6th edition, tailored for a global audience, covers key topics such as market analysis, customer behavior, branding, product development, pricing, distribution, and promotion.
The book offers a framework for understanding the marketing process, emphasizing the importance of creating value for customers and building strong relationships with them. It also explores the impact of digital technology on marketing practices and the evolving role of social media in reaching and engaging with consumers.
With real-world examples and case studies, the book illustrates how companies can apply marketing concepts to develop successful marketing campaigns and achieve their business objectives. It also discusses ethical considerations in marketing and the importance of sustainability and corporate social responsibility.
“A Framework for Marketing Management” is a valuable resource for students, professionals, and anyone interested in gaining a deeper understanding of marketing principles and practices in a global context.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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