Product Details
- Comprehensive overview of modern marketing principles and practices
- Explores the four Ps: Product, Price, Place, and Promotion
- Covers the latest trends in digital marketing and consumer behavior
- Includes real-world examples and case studies to illustrate key concepts
- Offers insights into market research and strategic planning
- Written in an engaging and accessible style for students and professionals alike
- Updated with the latest industry developments and best practices
- Ideal for students, marketers, and business professionals seeking a solid foundation in marketing